An Insider Look At The Newest Warby Parker Retail Store
True Warby Parker fans know how exciting it is to hear that the brand is expanding their retail stores. The 48th Warby Parker store is also the eye-glasses company's first North Carolina store in no other than Charlotte, North Carolina!
Our team headed down to Charlotte to get a first look at the newest retail addition to Charlotte's Atherton Mill, a location that is home to a hip produce market, live juice bar and clothing stores, including Free People. When walking through the from doors, we noticed how industrial the space felt. WP social media manager, Ruthie Thier tells us that the original industrial feel of the retail space was preserved to stay aligned with the current atmosphere that Atherton Mill possesses. Patrons will notice the exposed beams and brick throughout the store.
The store also features full length mirrors in between each column of glasses. Yes, finally an optical shop that get's it! I know that we have all experienced the small circular mirrors that are found in stores that sell sunglasses that do no justice in help you see how well the glasses go with your outfit. Thankfully, Warby Parker has changed that.
Also to be honest, Warby Parker is just cool, plain and simple. Founded in 2010 by four Philly friends that asked why buying glasses was so damn expensive, the brand has never been traditional and is proud of it. This is obvious when visiting the company website, but even more so when you experience their retail stores.
Warby Parker Atherton Mill
2000 South Boulevard
Charlotte, NC 28203
We are also in love with the fact that every Warby Parker retail store has a city exclusive from that can only be bought in-store. Check out the frames that were designed for the Charlotte exclusive, the Ormsby in Whiskey Tortoise with Flash Mirrored Pacific Blue lenses.
Some of our favorite Warby Parker frames:
With a grand open date of March 4th, we are excited to see what great things come from having a Warby Parker location in a newly bustling and professional city like Charlotte. Now there is even more reason to take a weekend trip to the Queen City and save a little bit of money and time with shipping!