Musical Artist, Sampha Utilizes 360 Virtual Reality To Capture The Loss of His Mother


With only a few days left until the release of Sampha's album, Process, he has graced us not only with a video for his song "(No One Knows Me) Like The Piano," but also an Office 360 virtual reality clip as well.

Assumed to be a tribute to his late mother, this technology helps the artist portray the emotions behind his loss and the powerless feeling of seeing someone you love fade away. 

Both versions of the music videos were produced by photographer and filmmaker, Jamie-James Medina. 

I had the great privilege of working with Sampha to bring his brilliant song, (No One Knows Me) Like The Piano, to life on film. This has been a long process, but we’re finally introducing 2 versions into the world - 2D and VR - both completely different experiences. I first heard a demo of this song back in February of 2015 and its been with me ever since. I’ve never spoken to Sampha about this, but there is a real feeling of love and loss that runs through his lyrics and melodies and this song forced to think about how we hold onto those memories.

My father passed away when I was 18 and I often try to remember his voice. We have no recordings of him in conversation, no video - but would I still recognise his voice? That was the idea I wanted to explore - how we hold onto memories - which led us to this idea of disintegration. An emotion coming undone. A feeling, drifting away. It took many months of work - in London, Amsterdam and NYC - and I’m extremely proud of both versions...
— Jamie-James Medina

The virtual reality version:

The interactive video allows viewers to navigate around the room and see the dancer and piano from Sampha's perspective. The emotion of the dancer, portrayed by model Adwoa Aboah, are also more apparent in this version of video.

Watch the full music video here:

What are your thoughts on utilizing virtual reality to relay emotion? Should more artists utilize this feature?