Oh, to be a creative in 2018. We are literally everywhere and doing the damn thing, if I say so myself. Many of us are choosing “unconventional” career paths, which can be equal parts inspiring and daunting.
As a creative, you’ve probably thought that your creative outlet is already oversaturated with content. Do people really need another podcast, YouTuber, aspiring DJ with a SoundCloud link to share (don’t sleep on the SoundCloud bops!)? Do they even want it?
Maybe you haven’t even thought about what your potential audience wants or needs. Maybe the thing that’s keeping you from doing your thing is… you.
You’ve come up with countless domain names, and even dabbled in creating a logo for your brand. Maybe you went as far as to circle a date on your calendar for your release or launch. But, sadly, that date has come and gone and all that you’re… well, we’re… left with is a folder full of saved drafts.
I wish I could give a simple solution for getting out of our own way. I could say something like, “JUST DO IT!” Or the quote, “You miss 100% of the shots that you don’t take,” but, that doesn’t really help. Our support groups have probably already told us to go forth and prosper. We probably responded to them with something along the lines of, “yeah, I will,” and then we didn’t. *Shrugs shoulders*
Essentially, my advice does indeed boil down to, just do it. However, here are some ideas that can help pinpoint what’s stopping you from living your best creative life.
Fear often prevents people from doing what they want. Your idea might be a little out-of-the-box, or different from what people normally know you for. That’s okay. It’s not your problem if people want to place you in a box and only view you one way. We’re not a monolith, and people change and reinvent themselves all the time.
However, if you plan on rebranding yourself, consider creating a strategy that can be implemented over time. Your brand should represent every part of you and whatever your product is. Feel free to use Rihanna as an example. She went from “good girl gone bad” to beauty brand and fashion mogul.
You don’t have the funds:
Being a creative is expensive af, but it doesn’t have to be. Some of my favorite YouTubers filmed their first videos on smartphones, and used free software like iMovie to edit them. There are a plenty of forums, videos, and queries with sources to resources that can help you out.
You don’t know where to start:
This part is tricky because it depends on what you want to do. Let’s use me as an example, I’m a writer/journalist/aspiring vlogger and podcaster – issalot, I know. I didn’t have any formal training in these fields, so I started off by reading articles and watching YouTube videos. Eventually, I found myself with a lot of information, but hadn’t produced a thing. Learning is amazing, but applying that knowledge is key.
On the other hand, you might say that reading and watching videos is great, but how will that help me create a startup or build an app? That’s where a mentor comes in. Find someone already doing what you want to do, and see if they would be open to advising you. Just remember that a mentorship is a two-way street, so you should also be bringing something to the table.
What I want to create/do/release already exists:
Is there really an original idea anymore? Unless you’re trying to create a new way to shop, what you have to offer might already exist. But, the world doesn’t have what you’re offering. Try to pitch your thing to us in a way that’s creative, and you’re bound to find your niche. Music has existed since forever, but that doesn’t stop a musician from putting out new vibes.
2018 is the year of getting stuff done, so lets get to work!